Vibe marketing is here — and it's changing everything. What This Means For You and 7 Reasons This Matters a lot
1) The challenge isn't "how do we execute this idea?" but "which ideas are actually worth executing?"
2) The things AI can't (yet) simulate become your competitive advantage:
→ Innovative products (technical moats are shrinking like crazy though) → Your distribution (size and quality of it) → Unique and novel perspectives → Authentic relationships
3) There is no demand for average — and this only accelerates that.
There's increasingly no point in hiring juniors or interns. Agents like Manus AI (built on Browser Use) can increasingly do the tasks autonomously — better, faster, more reliably, 24/7, and much cheaper than any junior or intern.
You need to rethink what value you actually provide.
4) An idea velocity gap is occurring.
Some companies still optimize for execution while others reorganize around ideation. When everyone has perfect execution tools, the moat is thinking differently.
Everything's literally changing by the week at this point.
Not minuscule changes — it's decades happening in weeks (even days).
Beautiful design is now a commodity.
But beautiful thinking; beautiful taste?
That's the new premium; that's the only sustainable advantage.
but with that said...
5) As AI improves, all AI-generated work converges toward similar aesthetics.
AI excels at replicating established patterns from experts. But expertise itself creates blind spots.
The human edge isn't just ideas, but deliberately imperfect, rule-breaking approaches an algorithm would filter out as "mistakes." Imperfection becomes strategic.
This causes Wabi-Sabi economics, referring to the Japanese concept of wabi-sabi—finding beauty in imperfection (perfect imperfection).
Human fingerprints, visible effort and natural flaws command higher prices than algorithmic flawlessness.
6) Renaissance generalists will win the future.
As AI masters conventional excellence, the highest value shifts to the cross-disciplinary people who excel at anti-pattern thinking—approaches that seem wrong to both humans and AI but create emotional resonance precisely because they break expectations.
An opportunity now lies in what AI can't see—approaches outside its training data. Outsiders and contrarians who never learned "proper" methods gain a strange new advantage.
7) As AI makes perfect execution abundant, human attention remains stubbornly finite.
The fundamental business challenge shifts from "How do we create better content?" to "How do we matter in a world drowning in perfect content?"